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Safarify

Privacy Policy

Last updated 20 October 2026 · Effective from 20 October 2026

Safarify (“Safarify”, “we”, “us”, or “our”) operates an online marketplace that enables users to discover, compare, book, and experience travel activities, tours, adventures, workshops, attractions, and other local experiences offered by independent operators and service providers.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you access or use the Safarify website, mobile applications, services, and related platforms (collectively, the “Platform”).

By using Safarify, you acknowledge that you have read and understood this Privacy Policy.

1. Who We Are

Safarify is operated by:

Legal Entity:
Safarify Platforms Private Limited
Registered Address:
MIG-1, F-704, Vatrak Bldg, Sardar Heights, Tithal, Valsad, Gujarat - 396001
Email:
support@safarify.co.in
Website:
https://www.safarify.co.in

For privacy-related questions or requests, you may contact us at:

Privacy Contact:
support@safarify.co.in

Where applicable under Indian data protection law, Safarify acts as the Data Fiduciary for personal data processed by us in connection with the Platform.

2. Information We Collect

We collect information necessary to provide, maintain, secure, and improve the Platform.

2.1 Information You Provide

Depending on how you use Safarify, this may include:

  • Full name
  • Mobile number
  • Email address
  • Account credentials
  • Profile information
  • Date of birth or age where required for an experience
  • Emergency contact information where required for an activity
  • Booking details
  • Number and details of participants
  • Communication preferences
  • Reviews, ratings, photographs, videos, and other content submitted by you
  • Customer support communications
  • Information provided during enquiries or disputes
  • Information required for operator verification or onboarding

We only request information that is reasonably necessary for the relevant purpose.

2.2 Payment Information

When you make a payment through Safarify, payment processing may be provided by third-party payment service providers such as Razorpay or other payment partners.

Safarify may receive information such as:

  • Transaction ID
  • Payment status
  • Payment method
  • Amount paid
  • Refund status
  • Payment timestamps
  • Limited payment-related information required to reconcile transactions

Your complete card, banking, or other payment credentials may be processed directly by the relevant payment service provider rather than stored by Safarify.

For example, Razorpay separately processes customer and transaction data under its own privacy framework.

2.3 Location Information

Depending on the features you use, Safarify may collect or process location information.

Location may be used to:

  • Show experiences near you
  • Sort or filter experiences by distance
  • Provide location-based recommendations
  • Display maps and meeting points
  • Improve search and discovery
  • Help with navigation or check-in functionality

You may control location permissions through your device settings. Some location-based features may not function correctly if permission is disabled.

2.4 Device and Technical Information

We may automatically collect information such as:

  • IP address
  • Device type
  • Operating system
  • Browser type
  • Application version
  • Device identifiers
  • Language and regional settings
  • Crash reports
  • Log information
  • Pages or screens visited
  • Approximate location derived from technical information
  • Interaction information

We use this information for security, troubleshooting, analytics, performance monitoring, and improving the Platform.

2.5 Cookies and Similar Technologies

Safarify may use cookies, local storage, SDKs, pixels, and similar technologies to:

  • Keep you signed in
  • Remember preferences
  • Maintain sessions
  • Understand Platform usage
  • Measure performance
  • Detect fraud and abuse
  • Improve user experience
  • Provide relevant communications and marketing where permitted

You may control certain cookies through your browser or device settings.

3. How We Use Your Information

We may process personal information for the following purposes:

Providing the Platform

  • Creating and managing accounts
  • Processing bookings
  • Confirming reservations
  • Communicating booking information
  • Providing customer support
  • Facilitating operator-customer interactions
  • Processing cancellations and refunds
  • Managing check-ins
  • Sending booking confirmations and reminders

Payments and Financial Operations

  • Processing payments
  • Confirming transactions
  • Managing refunds
  • Managing platform fees
  • Facilitating operator payouts
  • Preventing payment fraud
  • Maintaining financial records

Safety and Trust

  • Verifying users or operators where appropriate
  • Detecting suspicious activity
  • Preventing fraud
  • Investigating abuse
  • Resolving disputes
  • Protecting users, operators, Safarify, and third parties

Platform Improvement

  • Understanding how users interact with Safarify
  • Improving search and recommendations
  • Debugging technical problems
  • Developing new features
  • Performing analytics
  • Measuring product performance

Communications

We may send:

  • Booking confirmations
  • Payment notifications
  • Cancellation and refund updates
  • Check-in information
  • Important service announcements
  • Customer support communications
  • Product updates
  • Promotional communications where permitted

You may opt out of non-essential promotional communications. Transactional and service-related communications may still be sent when necessary.

5. Sharing of Information

Safarify does not sell your personal information as a standalone product.

We may share relevant information with the following categories of recipients.

5.1 Experience Operators

When you book an experience, we may provide the operator with information necessary to fulfil the booking.

Depending on the experience, this may include:

  • Name
  • Contact information
  • Booking details
  • Number of participants
  • Relevant special requirements
  • Check-in information

Operators may independently process information provided to them in accordance with applicable law and their own privacy practices.

5.2 Payment Providers

We share necessary information with payment processors to facilitate payments, refunds, settlements, and related financial operations.

Payments for Experiences are processed by a licensed payment aggregator, which settles the amount to the Operator providing the Experience. The aggregator processes your payment details under its own terms and privacy policy.

5.3 Technology and Service Providers

We may use third-party providers for:

  • Cloud hosting
  • Database infrastructure
  • Image and file storage
  • SMS and OTP delivery
  • Email delivery
  • Analytics
  • Customer support
  • Fraud prevention
  • Maps and geolocation
  • Payment processing
  • Error monitoring
  • Security

Such providers may process personal information on our behalf to provide their services.

5.4 Legal and Regulatory Authorities

We may disclose information where required by:

  • Applicable law
  • Court orders
  • Government authorities
  • Law enforcement requests
  • Regulatory requirements

We may also disclose information where reasonably necessary to protect the rights, safety, security, or property of Safarify, users, operators, or others.

6. Operator Data

Operators using Safarify may provide business and personal information for onboarding and verification.

This may include:

  • Identity information
  • Contact information
  • Business information
  • Bank/payment information
  • Tax-related information
  • Government-issued identification where legally required
  • Experience and operational information

We use this information to verify operators, facilitate bookings and payouts, maintain trust and safety, and comply with legal and financial obligations.

7. Reviews, Photos and User Content

If you submit a review, rating, photograph, video, comment, or other content to Safarify, that content may be displayed publicly or shared with other users as part of the Platform.

Do not upload content containing another person’s personal information unless you have the necessary permission or lawful basis.

You should also avoid publishing sensitive personal information in reviews or public content.

8. Waitlist and Host Sign-ups

Before bookings open, you can join our waitlist or, if you run an experience, register your interest as a host.

For this we collect:

  • Your name and mobile number;
  • Your email address and the place you are interested in, if you give them;
  • For hosts: your business name, what you offer, your town or city and any message, if you give them;
  • The page you signed up on and the campaign link that brought you there, if any.

We use this only to tell you when bookings open and about our launch, and, for hosts, to contact you about listing your experience. We rely on the consent you give when you tick the box on the form.

Your IP address is used briefly to prevent abuse of the form; it is not stored with your sign-up.

You can withdraw your consent and ask us to delete your sign-up at any time by writing to support@safarify.co.in. Otherwise we keep it only for as long as we need it for these purposes.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • Providing services
  • Maintaining transaction records
  • Resolving disputes
  • Preventing fraud
  • Complying with legal obligations
  • Enforcing agreements
  • Maintaining security and audit records

Different categories of information may have different retention periods.

When information is no longer required, we may delete, anonymise, or securely dispose of it, subject to applicable legal and operational requirements.

10. Data Security

Safarify uses reasonable technical and organisational measures designed to protect personal information against:

  • Unauthorised access
  • Accidental loss
  • Misuse
  • Alteration
  • Disclosure
  • Destruction

However, no internet-based service can guarantee absolute security.

You are responsible for keeping your account credentials and OTPs confidential and should immediately notify us if you believe your account has been compromised.

11. Children’s Privacy

Safarify is intended for users who are legally capable of entering into applicable transactions.

Unless specifically permitted and appropriately facilitated under applicable law, Safarify does not knowingly seek to collect personal data from children.

Where an experience has specific age requirements, the applicable age and participation requirements will be displayed during booking.

13. Your Rights

Subject to applicable law, you may have rights relating to your personal information, including rights to:

  • Obtain information about processing of your personal data
  • Request correction of inaccurate or incomplete information
  • Request deletion of personal data where applicable
  • Withdraw consent where processing relies on consent
  • Raise a grievance regarding processing of personal data
  • Exercise other rights available under applicable data protection law

The DPDP Act provides data principals with rights including access-related rights and grievance mechanisms, subject to the Act and applicable rules.

To exercise an applicable right, contact us at:

Privacy Email:
support@safarify.co.in

We may need to verify your identity before processing certain requests.

14. Marketing Communications

You may receive promotional communications from Safarify where permitted by applicable law.

You can unsubscribe from marketing communications by:

  • Using the unsubscribe mechanism included in an email;
  • Changing notification preferences; or
  • Contacting us at support@safarify.co.in.

You may continue to receive transactional or service-related communications.

15. International Data Transfers

Some service providers used by Safarify may process information from locations outside India.

Where personal information is transferred or processed outside India, Safarify will take such measures as required under applicable law.

16. Data Breaches

If Safarify becomes aware of a personal data breach, we will take appropriate steps to investigate, contain, mitigate, and respond to the incident and provide notifications where required by applicable law.

17. Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes to:

  • Our services
  • Technology
  • Legal requirements
  • Data-processing practices

When we make material changes, we may notify users through the Platform or other appropriate means.

The updated version will specify the revised “Last Updated” date.

18. Grievance and Contact

For privacy questions, requests, or complaints:

Safarify Legal Entity:
Safarify Platforms Private Limited
Address:
MIG-1, F-704, Vatrak Bldg, Sardar Heights, Tithal, Valsad, Gujarat - 396001
Email:
support@safarify.co.in
Customer Support:
support@safarify.co.in / +91 9022881159

We will handle grievances in accordance with applicable law and our internal grievance procedure.

19. Governing Law

This Privacy Policy shall be governed by the laws of India, subject to applicable mandatory legal rights and remedies.

Important: This Privacy Policy should be read together with Safarify’s Terms & Conditions, Cancellation and Refund Policy, and any other policies displayed on the Platform.